1902 Easter Hat
New York, Feb. 23.
I did the wickedest thing to-day—intentionally! Like all other girls I know I did so want a new hat. And like a great many I know, I did not have the money with which to buy it. So what did I do?
I went down into my bandbox.
Later, with my last summer’s hat in my mind, I sallied forth to the nearest maline counter and here I bought four yards of exquisite stuff, all shirred into darling little puffs. With this in one hand I stepped over to the applique counter and bought some silvered dots. I then purchased nine pink roses of natural size and a perfect bush of silvered rose leaves.
Going home I covered my last summer’s hat with the maline, placed the roses on the top of it, at the back, letting the leaves trail down in front over the brim, and, finally, I set a few roses under the side. At the back I arranged some leaves to fall upon the hair.
Then, and here comes the wickedness, I ripped the French label out of my last winter’s opera hat and sewed it into my new Easter hat! And, now, to all intents and purposes, I have an imported creation, rich in everything except the cost.
The Philadelphia [PA] Inquirer 2 March 1902: p. 44
Mrs Daffodil’s Aide-memoire: It was the holiday dream of every well-dressed lady to have a new Easter hat. Even the dead were insistent about their millinery…. And at this critical time of the fashionable year, ladies were faced with conflicting messages in the papers: “Buy one of our beautiful Paris hats in the latest mode!” Or “Be thrifty! Re-trim last year’s hat so it looks like new!”
It seems a pity that the young lady ripped the label out of her genuine Paris opera hat. There were other options, such as purchasing faux-Parisian labels as mentioned in this advertisement for The Wanamaker Store:
A windowful of children’s hats was shown recently in a New York store with the label of Caroline Reboux on every one. Caroline Reboux, who never made a child’s hat in her life!
In these days, when Paris labels can be purchased so cheaply and affixed to spurious models, there is a comfortable feeling in buying where you are sure that Paris hats are Paris hats. The Morning News [Wilmington DE] 23 September 1904: p. 5
And Mrs Daffodil is shocked to find that American manufacturers were labelling their goods as imported, to increase their desirability.
NO MORE FOREIGN LABELS
LET “MADE IN AMERICA” BE THE WORLD’S STANDARD
A New York society has taken up a new idea which ought to be pressed. Briefly stated it is an attempt to make manufacturers and dealers in this country label their American goods with domestic labels and cease the use of the foreign label on goods made here.
There are plenty good reasons why this campaign should have the indorsement of every sensible business man and every wise consumer. In the first place the question of honesty is involved. The public is swindled by hats bearing a Paris label, when they are made here. In the second place, it is the best policy. We can make most articles in this country as well as they can be made abroad, some of them better. In the third place, it is patriotic. It should be the pride of Americans to use American names and to place upon their products the legend “Made in America,” in competition with the “Made in Germany” label, so familiar in trade. The Allentown [PA] Leader 16 October 1900: p. 1
Easter Hat 1902
Mrs Daffodil invites you to join her on the curiously named “Face-book,” where you will find a feast of fashion hints, fads and fancies, and historical anecdotes
You may read about a sentimental succubus, a vengeful seamstress’s ghost, Victorian mourning gone horribly wrong, and, of course, Mrs Daffodil’s efficient tidying up after a distasteful decapitation in A Spot of Bother: Four Macabre Tales.